Sunday 18 November 2012

Typeface Notes

INTRODUCTION:
What we have here is a small series of notes that were supposed to go into the small typography book that I did.  They would have except that on the day in question I forgot my USB stick and had to do the whole thing from scratch in a couple of hours. 
So to anyone who is reading this I say
MAKE CERTAIN YOU KNOW WHERE YOUR WORK IS AT ALL TIMES!!!!!
thank you, that is all.

SANS SERIFS
1. IMPACT
Created in 1965 by Geoffery Lee for the Stephenson Black Foundry. The thick strokes and blocky
formations of the letters make it perfect titles and headlines but not as effective when used in body text.
Because of its simple clarity it is often used in the spreading of Internet memes.
2. DEFINITION:
Any typeface which does not have serifs. The word comes to us from the French and litterally means
“without serifs”.
There are five different classifications of sans serif
Grotesque
Neo-Grotesque
Geometric
Humanist
Informal
Within each classifications the typefaces will share similarites in weight, thickness and shapes.
SERIFS
1. TRAJAN PRO
Designed in 1989 by Carol Twombly for Adobe.
An all capital typeface in which lowercase letters are represented by small caps.
2. Castellar
An all capital display typeface designed by John Peters in 1957. It was inspired by the text on a
Roman column dedicated to Emporer Augustus and named Castellar after a town in the Alps.
3. POOR RICHARD
The original Poor Richard was the name used by Benjaman Franklin when he published his almanacs.
Although they themselves were never used in the books. (He used Mayflower)
Paul Hickson designed the typeface based on a 1919 Keystone foundry type design.
4. DEFINITION:
The serif is the little stroke at the end of each letters. Originally they were the start and end points of
the tools that carved the words into stone but have long sinced evolved into part of the letter itself.
Some serifs are subtle while others are more pronounced – it all depends on the typeface used.
Serifs are either braketed – attached directily to the strokes of the letter, sometimes abrubtly or at right
angles - or unbracketed – provide a curved transition between the serif and the main strokes. - within these
divisions serifs can be blunt, rounded, tapered, pointed or some hybrid shape.

No comments:

Post a Comment